Instagram’s algorithm is no easy conundrum to solve, and it can leave much of your content, no matter how great, missed by users. adults who use Instagram doing so at least once per day, Stories presents a great opportunity for your brand to be seen.Īnything on your feed could easily be missed, or simply scrolled by. You want it to be seen and you want it to be noticed, and with Instagram Stories, it is quite literally at the top of the page - it’s the first thing you see when you load up the mobile app. The final reason to be thinking about Stories is that regardless of where you are in social media marketing, you want your content to take the front and center slot. Not only can this increase sales, but it also creates brand loyalty and returning users, who will know that your stories are worth keeping an eye out for. By engaging and keeping up with your stories, they can take advantage of deals. Time-sensitive deals or offers provide your followers with something unique to them. If you currently can’t see it on your account next to the poll sticker, remember to check for updates.)Ĭombine this with the exclusivity aspect that Stories provides, and you can have a winning formula.

(Note that the link sticker seems to only be available to accounts that are either verified or have over 10,000 followers. And through calls to action and the new link sticker, you can guide consumers right to your site. Stories can help you develop a sense of importance. Data shows that 57% of consumers follow brands to learn about new products.

It can be a fantastic place to build anticipation for a new product, provide company updates or educate your audience about a service you offer. As those in this age group tend to see themselves as a more creative and unique generation, content that appeals to this, such as with new ways of presenting information, interactive formats or eye-catching visuals, is a great way to get their attention.Įngagement on Instagram Stories can also lead to more traffic and conversions. Those under 25 (members of Generation Z) now make up the largest group of Instagram users at over 37%. Stories, much like TikTok, emphasizes the creative, and it’s important to focus on this with the content you put out.

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